Category: Publishing & Site Health

Most features can be described in a sentence that tells you exactly what they do: submit this page to search engines, send a test post through this account, scrape these competitor pages. Autopilot is different. Its stated...

Writing one good blog post and getting one blog post’s worth of value out of it is a missed opportunity if you’re also running social accounts that could be reaching an entirely different slice of your audience....

Some site problems are invisible until someone points them out, and then you can’t stop seeing them: an image that renders far larger than it should, pushing the surrounding text out of proportion, or content that isn’t...

No automated matching system is perfect, and pretending otherwise doesn’t help anyone. Auto-interlinking handles the bulk of connecting new content to your existing library, but it’s built on a realistic premise: some genuinely relevant connections between pages...

A content library that grows without any linking strategy behind it turns into a pile of disconnected pages — each one technically published, none of them reinforcing each other. Internal links are one of the more underrated...

Of all the steps in Site Optimiser’s Keyword Mode pipeline, the diff — comparing your existing page against a proposed rewrite before anything actually changes — is the one that does the most to make the whole...

If you want to know what makes a page rank well for a given keyword, one of the most direct sources of evidence is the pages that are already doing it. Site Optimiser’s Keyword Mode leans on...

Keyword stuffing survives as a practice mostly out of habit rather than evidence. It’s an easy idea to explain, an easy thing to automate badly, and an easy trap for any tool whose stated purpose is “help...

Any feature whose job is “make this page rank better” runs a real risk of collapsing into the laziest version of that goal: cram in the keyword more times and call it optimization. Site Optimiser’s Keyword Mode...

Ask most publishers which search engine they optimize for and the answer is Google, without much hesitation. That instinct is defensible — Google handles the large majority of search traffic in most markets — but it also...